Academics

Course Descriptions

Business Management (BUS)


BUS 103  Business Leadership  (5)
Introduces and develops skills necessary for effective leadership. Topics include key traits of strong leaders, motivation of others, coaching skills, negotiation, conflict resolution, team management, diversity, and change management. PREREQUISITE: Eligible for ENGL 100 or instructor's permission. Satisfies an activity requirement for AA degree.
BUS 121  Marketing Fundamentals  (5)
Examines how to build a successful marketing strategy. Students learn to understand consumer behavior, identify target market segments, select distribution channels, price for profitability, and select promotional tactics. Emphasizes the integration of these marketing functions into an effective plan.

BUS 159  Professional Selling  (5)
Focuses on the interpersonal skills needed for success in a variety of sales and account management positions. Students develop skills in effective communication and relationship building, prospecting, sales presentations, and closing the sale. Students also develop skills that have a wide range of personal and professional applications.
BUS 164  Entrepreneurship and Small Business Management  (5)
Introduces the fundamentals of small business startup and growth. Topics include development of business concept, strategic planning, marketing, financing, and an overview of international business. Examines important principles for businesses of any size. PREREQUISITE: Eligible for ENGL 100 or instructor's permission.

BUS 166  Human Relations and Work Readiness  (5)
Develops personal skills necessary for success in business. Topics include goal setting, time management, teamwork, communication, business etiquette, and making a positive impact in the workplace. Focuses on application of skills to maximize personal and professional effectiveness.
BUS 173  Basic Financial Management  (5)
Provides an introduction to financial management from both a personal and business perspective. Includes cash flow management, planning for major expenditures, the risks and returns of various investment vehicles, and the costs/benefits of using debt. PREREQUISITE: B A 145 or instructor's permission.

BUS 175  Career Management  (1)
Students examine their personal and professional goals; learn about their strengths and weaknesses; and assemble a job portfolio consisting of cover letter, resume, and professional recommendations. Students build their professional network through informational interviews.
BUS 177  Supervised Work Experience 1  (1-6)
Workplace experience allows students to apply skills learned in the Business Management program. Internships approved by faculty coordinator can be paid or unpaid. Variable credit based on hours in internship. PREREQUISITE: Completion of at least 15 credits in Business Management and instructor's permission.

BUS 180  Supervised Work Experience 2  (1-6)
Workplace experience allows students to apply skills learned in the Business Management program. Internships approved by faculty coordinator can be paid or unpaid. Variable credit based on hours in internship. PREREQUISITE: Completion of at least 15 credits in Business Management and instructor's permission.
BUS 181  Introduction to International Business  (5)
Survey of topics related to international business and trades. Introduces students to the international business environment, trade theories, the basics of international monetary and political systems, and the effects of legal, political and cultural forces on the global economy. PREREQUISITE: Eligible for ENGL 100 or instructor's permission.

BUS 184  International Business Strategies  (5)
Practical application of international business concepts and strategies. Students complete case studies and projects related to sales, sourcing, and management in a global environment. PREREQUISITE: BUS 181 or instructor's permission.
BUS 186  International Marketing  (5)
Examines marketing, advertising, packaging, branding and logistics issues impacting global markets. Students develop strategies addressing topics such as global markets, global advertising and marketing, and cultural dynamics in global markets. Introduces students to a marketing plan designed for global markets. PREREQUISITE: BUS 181 or instructor's permission.

BUS 194  Special Topics-Business Management 1  (5)
Students study and train to meet established needs in business, sales, and supervision practices. Course content varies each time it is offered. Intended to meet the needs of each student. PREREQUISITE: Instructor permission.
BUS 195  Special Topics-Business Management 2  (5)
Students study and train to meet established needs in business, sales, and supervision practices. Course content varies each time it is offered. Intended to meet the needs of each student. PREREQUISITE: Instructor permission.

BUS 196  Special Topics-Business Management 3  (5)
Students study and train to meet established needs in business, sales, and supervision practices. Course content varies each time it is offered. Intended to meet the needs of each student. PREREQUISITE: Instructor permission.
BUS 202  Introduction to Project Management  (5)
Examines how to manage projects by planning, prioritizing, scheduling, budgeting, and monitoring the project. Emphasizes common tolls and methods used by project managers to complete projects on time and on budget.

BUS 205  Community Leadership Seminar  (2)
Students learn key leadership skills, and then demonstrate their abilities by leading others within our community. Topics include interpersonal communications, servant leadership principles, emotional intelligence, and presentation and coaching skills. Students spend time improving their leadership skills and developing mentoring relationships by educating classes of high school students about their college experiences. Students develop a college survival guide to be shared with high school students as part of their community outreach efforts. PREREQUISITE: Eligible for ENGL 100.
BUS 257  Customer Service Strategies  (5)
Explores customer service as a competitive advantage in business and personal career development. Students learn to identify customer needs, solve problems, handle conflict, and exceed customer expectations.

BUS 258  Principles of Management and Supervision  (5)
Integrates and builds upon skills learned in previous Business Management courses. Students learn about strategic planning and decision making, leadership and motivation in the workplace, human resources, and various best practices of successful management. PREREQUISITE: BUS 103 and 164, or instructor's permission.
BUS 310  Marketing Research and Analytics  (5)
Students learn to formulate marketing goals by utilizing market research methods to collect, analyze, and evaluate marketing data and information. Topics include market research methods, data analysis and interpretation, research proposals, communicating research, and strategic applications of research. PREREQUISITE: Admission into the BAS in Marketing and Entrepreneurship program and MATH& 141 or MATH 147; or instructor's permission. RECOMMEND: MATH 256.

BUS 335  Integrated Marketing Communications  (5)
Students learn to develop, measure, and evaluate an integrated marketing communications plan. Topics include situational and competitive analysis, target market segmentation, creative strategy, media planning and selection, budget determination, and measuring effectiveness of promotional program. PREREQUISITE: Admission into the BAS in Marketing and Entrepreneurship program; and instructor's permission. RECOMMEND: BUS 121.
BUS 340  Project Management  (5)
Examines the theories and best practices for completing projects on time, on budget, and to specification. Students learn to apply knowledge and skills to effectively initiate, plan, execute, and complete projects. Software-based project management tools are discussed. Course aligns with current PMBOK Guide. PREREQUISITE: Admission into the BAS in Marketing and Entrepreneurship program; and instructor's permission.

BUS 344  Entrepreneurial Finance  (5)
Students learn to apply financial management practices to obtain the financial capital necessary to operate and grow entrepreneurial ventures. Topics include financial statement analysis, valuation, determining financing needs, financing alternatives, and stages of financing. PREREQUISITE: Admission into the BAS in Marketing and Entrepreneurship program and MATH& 141 or MATH 147; or instructor's permission. STRONGLY RECOMMEND: ACCT 110 or ACCT& 201.
BUS 350  Production Development and Innovation  (5)
Students learn how to identify, design, produce, test, and evaluate a new product. Topics include identification of market opportunities, generation of product concepts, feasibility analysis, prototyping, supplier selection, production planning, and testing. PREREQUISITE: Admission into the BAS in Marketing and Entrepreneurship program; or instructor's permission. RECOMMEND: ENGR& 104.

BUS 360  Sales and Negotiation  (5)
Students learn to integrate selling and negotiation strategies to effectively create productive buyer-seller relationships. Topics include strategic prospecting, managing the sales funnel, developing sales proposals, applying interest-based negotiations principles, and developing options for mutual gain. PREREQUISITE: Admission into the BAS in Marketing and Entrepreneurship progarm; or instructor's permission. RECOMMEND: BUS 159.
BUS 365  Consumer Behavior  (5)
Examines how and why people behave as buyers. Students learn how to analyze buyer behavior, consumer motivation, perception, attitudes, and influences. Topics include cultural and social influences, advertising and salesperson influences, market segmentation, and the decision-making process. PREREQUISITE: Admission into the BAS in Marketing and Entrepreneurship program; or instructor's permission.

BUS 385  Operations Management for Competitive Advantage  (5)
Students learn to apply operations management methods to increase results and streamline processes in small to medium-sized businesses. Topics include forecasting, process and facility selection, work design, production planning and scheduling, process improvement, and quality control. PREREQUISITE: Admission into the BAS in Marketing and Entrepreneurship program and MATH& 141 or MATH 147 and BUS 340; or instructor's permission. RECOMMEND: MATH 256.
BUS 390  Digital Marketing  (5)
Students learn how to apply digital marketing and analytic tools to create competitive and effective digital marketing programs. Topics include optimizing web and social content, online advertising, lead generation, email marketing, and web analytics. PREREQUISITE: Admission into the BAS in Marketing and Entrepreneurship program and BUS 335; or instructor's permission. RECOMMEND: BUS 121.

BUS 395  Strategic Marketing and Management  (5)
Examines how managers develop, implement, and evaluate strategic marketing decisions to maximize long-term profitability of a firm. Topics include analysis of competitor behavior, product line management, and long-term road mapping of product and branding strategy. PREREQUISITE: Admission into the BAS in Marketing and Entrepreneurship program and BUS 310, BUS 335, BUS 344, BUS 350, BUS 365, and BUS 390; or instructor's permission. RECOMMEND: BUS 258.
BUS 460  Venture Launch 1  (5)
Students work in teams to research, plan, and present a business proposal to business development counselors and institutional funding professionals. This a two-course sequence with BUS 490. PREREQUISITE: Admission into the BAS in Marketing and Entrepreneurship program and BUS 395; or instructor's permission.

BUS 490  Venture Launch 2  (5)
Students continue to work in teams to prototype, validate, and present proof of concept to a community of investors and funding sources. This is a two-course sequence with BUS 460. PREREQUISITE: Admission into the BAS in Marketing and Entrepreneurship program and BUS 460, or instructor's permission.
BUS& 101  Introduction to Business  (5)
Students sample the functional operations of any business, such as accounting, organization, personnel management, marketing, and social responsibility. Students also play the role of investor to experience the market process as it operates through contemporary financial institutions. A survey of the evolution of free market and command economies leads to understanding relationships of business with labor and government in today's mixed economy. PREREQUISITE: Eligible for ENGL 100. Satisfies a social science requirement for AA degree. RECOMMEND: Writing skills.

BUS& 201  Business Law  (5)
Focuses on business law and the regulation of business activities. Emphasizes contracts, the uniform commercial code, sales and secured transactions, bankruptcy, and third party contract rights. Illustrates concepts using the case method presentation approach. PREREQUISITE: READ 094; or eligible for READ 104; and POLS& 200; or instructor's permission. Satisfies a social science requirement for AA degree.